Connect with us

Speak to a consultant

Beacon All Sorts Campaign Case Study

All-Sorts-800x500-v1

Client: Tiger Brands

Category: Social Media

Date completed: July 2013

Technologies: Voting Monkey

Celebrity: Gareth Cliff

The Project
The Beacon Allsorts project, “What’s my name? You Decide!” campaign, was created to engage with fans in a creative way and request them to name the legendary “Granny hat” look-alike liquorish sweet. The campaign’s objectives was to create awareness and interaction through Radio and Social Media networks such as Facebook and Twitter. With the presence of iShack Innovation’s Partner, Radio DJ and personality Gareth Cliff as well as witty Highveld stereo radio DJ Anele Mdoda to further establish a buzz, motivating fans to participate in naming this favourite All Sorts Beacon sweet.

What we did
iShack facilitated the voting for this national competition using our social voting application solution, VotingMonkey.com. VotingMonkey administered the registration of voters and tallied the votes across multiple platforms including, web, social media and mobile. VotingMonkey ensured a seemless experience for voting Beacon Allsorts fans and enhanced interaction and growth of their Facebook fan page. In addition, a dedicated Splash page was created on www.garethcliff.com to help enhance the interaction with this competition.

Results
An outstanding total of over thirty thousand visitors frequented the Beacon Allsorts, “What’s my name? You Decide!” voting competition, with the eventual six finalists receiving well over two thousand five hundred unique votes. The Beacon Allsorts Facebook fan page grew by over nine hundred fans during the voting period.

Contact iShack Digital NOW!

    Name: *

    Email Address: *

    Telephone Number: *

    Message: *

    More than 100 satisfied customers since 2005

    We’ve been in the business for more than 10 years and these are just some of our happy customers.

    What our clients say about us

    Bold Online Marketing

    We have worked with many SEO companies until we found iShack. Richard & his team deliver on what they promise and takes initiative to go the extra mile. It's good to know that our SEO is taken care of and they help us understand the process. Thank you guys!

    Fuse Factory

    iShack has been an extremely valuable asset and has provided outstanding results for our Search Engine Optimization purposes. Their professionalism and personal touch has made our experience with them amazing

    Dodo Shoes

    iShack has helped Dodo's implement online strategies using both paid and unpaid techniques. This has taken us into a new world of digital advertising and has allowed Dodo Shoes to build brand awareness and compete in the digital sphere.

    Ask us anything

    Contact us to find out more about what we do and how we can help you. We can take on any kind of project and provide you with consultation services to suit your business and budget.

    Richard Bensted

    Managing Director
    +27 82 823-8618
    richardb@iShack.co.za

    Get In Touch

    1st floor 49 Middle Road
    Morningside, JHB Gauteng
    South Africa
    QUICK CONTACT : 082-850-8289
    OFFICE: 082-823-8618
    E-MAIL: info@ishack.co.za

    Copyright

    iShack Innovation Consultancy CC
    Registration: 2005/030329/23
    VAT#4420222087