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High St. Auctions Delta, Specific Property Case Study

Client: High St. Auctions – Delta

Category: PPC (Adwords)

This campaign was run over a one month period.

The project
High St. Auctions had never before run Adwords. They brought in iShack Innovation Consultancy to create and manage a campaign on their Delta property. This campaign was to generate impressions, conversions and website clicks.

What we did
iShack Innovation Consultancy implemented an Adwords campaign to boost the number of impressions, conversions and website clicks.

Over the month that iShack ran their Adwords campaign:

  • Impressions:  906,12
  • Clicks: 6,352
  • Website visitors collected: 9,600

Core ‘property auctions’ search campaign DOMINATED the AdWords auction with 93.31% share of impressions & 93.96% top of page rate, avg. position 1.1 overall – #unbeatable

36.4 % of ALL sessions recorded by analytics were the result of an Adwords click – outperforming all sources, including direct and organic.

The results
A 100% satisfied client. iShack provided and disclosed the full Adwords campaign with reporting and feedback at the end of the campaign.
High st. consistently won top of Google spot beating all Adwords competitors; Remarketing proved beneficial when communicating tender date extension to previous site visitors.

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