Lasher Tools Case Study
Client: Lasher Tools
Category: PPC (Adwords)
This campaign was run over 12 months.
Lasher Tools is not only the leading manufacturer and supplier of quality hand tools in the Gardening, DIY, Agriculture, Construction and Mining Industries in South Africa, but we are also the only local manufacturer of hand tools.
Lasher Tools had never before done Adwords and so iShack Innovation Consultancy was brought in to build and manage a campaign which was designed specially for Lasher Tools. The goal of this campaign was to help generate impressions, conversions and website clicks.
What we did:
iShack implemented an Adwords campaign to boost the number of impressions, conversions and website clicks.
Over the time that iShack ran their Adwords campaign:
- Impressions: 6,129,723
- Clicks: 27,392
- Conversion Rate: 115.88%
- Conversions: 31,751
A 100% satisfied client, iShack provided and disclosed the full Adwords campaign with reporting and feedback at the end of the campaign.