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Marvel Avengers & Musica DVD release Case Study

Client: Marvel Comics

Category: Social Media & Digital Marketing

Date completed: September 2012

Software Licensed: SALEspota, VotingMonkey, TriviaApe, Eishcoupon

The Project
After the Box Office success of Marvel Avengers, the client wanted the movies success to follow through to the DVD release and targeted social media and digital solutions as the avenue to stimulate talk-ability and awareness of the imminent Avengers DVD launch at Musica stores.

What we did
iShack Innovation Consultancy designed and implemented a digital strategy and social media campaign that galvanized the Marvel Comic fan. For maximum effect, iShack Innovation activated our array of digital technologies.

SALEspota was licensed to give fans instant access to the GEO location of all the outlets that stocked the Marvel Avengers DVD and BluRay, it even calculated the distance to the store from the fans current location.

VotingMonkey was licensed to allow fans to vote for their favourite Marvel Comic super hero in the Marvel Comic dress up competition that took place in Musica’s flagship stores.

Eishcoupon was licensed to register fans engagement with all competitions and seamlessly distribute prizes, give-aways and freebies to participating fans.

TriviaApe was licensed to offer a fun and interactive way for the client to find the most knowledgable Marvel Comic enthusiast.

The DVD & BluRay sales for Marvel Comic’s Avengers Movie soared  and  beat expected sales  for the pre-Christmas period forecasts.


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