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The Wolverine Case Study

wolverine-images

Client: Ster Kinekor

Category: Social Media & Digital Marketing

Date completed: 25 July 2013

Software Licensed: Eishcoupon

The Project
Ster Kinekor needed to create hype to promote the exclusive pre screening of new Marvel movie “The Wolverine”. In the past Ster Kinekor averaged less than 70% attendance to a preview screening.

To solve the problem Ster Kinekor contacted Gareth Cliff and iShack Innovation Consultancy to provide a digital strategy, to help promote the new Marvel movie “The Wolverine”.

The digital strategy implemented the following elements:

  • radio via live reads on 5fm,
  • social media posts and tweets,
  • ticket distribution and tickets confirmations for the event

What we did
IShack Innovation Consultancy activated Eishcoupon, our in-house developed freebie ticket distribution software to distribute tickets to Gareth Cliff’s faithful fans. Gareth dropped one Facebook status and one tweet, with a link to the Eishcoupon portal and “bang”! Less than 20 minutes all the tickets had been sold out!

Results
We were able to achieve an attendance rate of over 90%, with fans being overjoyed with the user experience of Eishcoupon and thankful to Gareth Cliff and Ster Kinekor for this unique opportunity.

Gareth Cliff social media
http://memeburn.com/2013/07/the-power-of-social-how-gareth-cliff-sold-out-wolverine-in-3-minutes/

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