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Travelite and SA Music Social Media Case Study.

Client: Travelite Luggage

Category: Social Media

Date completed: January 2013

Technologies: Music Video production

Software Licensed: VotingMonkey, TriviaApe

The Project
Travelite had live social media profiles for well over a year and yet the luggage brand was struggling to remain engaged with their social media following.Their Facebook fan page interaction had diminished over a six month period and after many attempts, they had no way of solving their lack of relevance problem.

What we did
IShack Innovation Consultancy came up and implemented an exciting digital strategy, aligning Travelite with South Africa’s best up-and-coming musicians. ” By working with the most talented, funky, South African music talent, our aim was to make the Travelite luggage brand cool, while giving their fans something relevant and appealing to talk about.”Richard Bensted iShack COO

Travelite’s Facebook fan page grew by more than six times, while their social media campaign reached over 2,7 million people. In addition, Travelite received brand exposure on multiple TV channels and radio stations, including MTV Base, SABC and 5FM to name a few.

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    Bold Online Marketing

    We have worked with many SEO companies until we found iShack. Richard & his team deliver on what they promise and takes initiative to go the extra mile. It's good to know that our SEO is taken care of and they help us understand the process. Thank you guys!

    Fuse Factory

    iShack has been an extremely valuable asset and has provided outstanding results for our Search Engine Optimization purposes. Their professionalism and personal touch has made our experience with them amazing

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    Registration: 2005/030329/23